It’s a well known fact that dirt track race fans and automobile racing fans, in general, are among America’s most passionate and brand-loyal consumers.
Whether your business specializes in food, beverages, auto parts, tools, trucks, automobiles, tires, or provides other vital services to northeastern Minnesotans, advertising at the Hibbing Raceway affords you a prime opportunity to make your brand recognized by tens of thousands of potential new customers.
With an average paid Saturday night attendance of 1,500, an average race car count of 100 and extensive sponsor exposure each week via newspaper, radio, poster, racing magazines, scheduling publications and Hibbing Raceway public address announcements, your brand, your services and your business’ support, will reach a wide, diverse audience.
By becoming a Hibbing Raceway sponsor, your message will reach a broad demographic group. Each week, Hibbing Raceway fans attend races within roughly a 100-mile radius of Hibbing and special racing events bring race fans from across the Upper Midwest. According to WISSOTA, the sanctioning body for dirt track racing in the Midwest, 27% of race fans have an average income of $45,000 or more; 28.8 percent are blue collar workers; 26.2 percent are college graduates; and 49 percent define themselves as hard core fans.
More importantly, 86.4 percent of race fans strongly agree that they pay attention to companies that sponsor racing and notices new sponsors and 74.5 percent say they often find out about local businesses because of sponsorship and sponsorship promotions at the track. The facts prove it. By becoming a Hibbing Raceway sponsor, your product and/or services will be exposed to a large, educated, family-oriented, solid income customer base.
The Iron Range Racing Association, Inc., a non-profit group which operates the Hibbing Raceway, cordially invites you and your business to become part of the action at the 3/8 mile banked oval at the former St. Louis County Fairgrounds in Hibbing.
Through your support, we firmly believe you will develop new, loyal clientele and new friends.
For track sponsorship, marketing opportunities and booking events at the Hibbing Raceway, please contact:
Jim Cappo, IRRA President
Phone: (218) 966-0275